Jayanthi KamalaratnamAre you Obsessed with Creating Fancy Flow Charts?Every marketer today is obsessed with customer journeys.3 min read·Feb 12, 2021----
Jayanthi KamalaratnamThe Importance of contact and response history in Campaign ManagementAs a marketer, you run hundreds of campaigns every month.2 min read·Feb 12, 2021----
Jayanthi KamalaratnamDo you run Campaigns only on Outbound Channels?When we say campaign management, the two channels that immediately come to mind are email and SMS.3 min read·Feb 12, 2021----
Jayanthi KamalaratnamMartech Management Done RightPicture this — you want a book and you log onto Amazon.com. The minute you search for Jane Eyre, Amazon gives you a list of other books…5 min read·Feb 7, 2021----
Jayanthi KamalaratnamMartech and the Transformation of your MarketingMartech tools help you run your marketing efficiently. There are many different types of tools in the market today, and leveraging the…4 min read·Jan 30, 2021----
Jayanthi KamalaratnamKilling it on Social MediaWhy must you have a killer social media strategy?3 min read·Jan 29, 2021----
Jayanthi KamalaratnamOmni Channel Marketing and SilosThe trouble with silos?3 min read·Jan 20, 2021----